We help young
companies
reach their potential. 

Australia’s first
independently managed
media-for-equity fund

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WELCOME TO MEDIACAP

We help young
companies
reach
their potential.

MediaCap is a venture capital manager that invests media such as radio, outdoor, online and TV as expansion capital (media-for-equity) in high-growth, potential start-ups for minority equity stakes.

For many young, growth-phase companies media and advertising can be one of the biggest costs.  And in the drive for growth this can cause a dilemma – do you focus your hard-earned investment capital on growing sales or developing the best technology?  Being too cautious can mean missing the opportunity of making a big impact.

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MediaCap simplifies
advertising budget
dilemmas for start-ups by
providing otherwise out of
reach, large media
campaigns to drive growth.

MediaCap simplifies advertising budget dilemmas for start-ups by providing otherwise out of reach, large media campaigns to drive growth.

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OUR INVESTMENT MODEL

We are as invested
in your business as
you are
We only succeed,
when you succeed. 

Our fund model ensures we are as invested in your company’s success as you are. Simply put, we only succeed when you succeed.

We are an independent manager and select media from the fund’s channels that best meets your needs. Our arms-length structure helps align the interests of media shareholders, investee companies and us.

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OUR INVESTMENT CRITERIA

What we are
looking for 

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B2C or C2C with a
business in the
growth phase

team

An accomplished
management team
able to execute
growth

money

Existing funding
systems and
management in
place to meet
additional demand.

scale

A business model
that innovates in
its sector and is
scalable

If you meet some or all of these criteria - get in touch…

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MEET THE TEAM

My Story

Craig Stephen Co-Founder & Investment Director

Over 20 years experience in equities research, corporate advisory and as a financial columnist. I began my career as an analyst at Cresvale Securities in Hong Kong with main focus on TMT.

My Full Story

Have also been a daily business commentator at the South China Morning Post and written a weekly column on China for DJ Marketwatch for the best part of a decade. My advisory experience is broad across listed and start-up companies covering everything from power tool and toy manufacturers to TV companies and hotel entertainment providers. Whatever your business does, I'll be interested to listen to your story.

Get in touch

My Story

Sheenagh Stewart Media Director

Navigating the world of buying media can be daunting, even more-so when you’re a startup. I bring 13 year’s experience in media strategy and planning to my role at MediaCap. Previously an account director at OMD & ZenithOptimedia and have worked on clients as varied as Nestle, Optus and Kia.

My Full Story

When you are a startup every dollar counts and similarly when you are using media  everything from channels, creative and delivery must be  working together to deliver maximum value. 

I joined MediaCap seeking a more entrepreneurial experience and find this daily  working with founders and investors.  Advertising is not just about brand building but really transforming businesses to reach their potential. 

Get in touch

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STRATEGIC PARTNER

Europe's most successful
media-for-equity fund
Our strategic partner,
Aggregate Media Fund is
Europe’s No.1 

Aggregate Media Fund are Europe's most successful media-for-equity fund manager and sit on our investment committee. They have an impressive track record, having backed over 200 start-ups and making 160 exits since its formation in 2002.